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VOA Hausa Capitalizes on Young Africans’ Use of Mobiles for News and Information


It has been a record-breaking week for the digital platform of VOA’s Hausa Service, which broadcasts to Nigeria and other Hausa-speaking areas of West Africa. On Wednesday, December 10, 1.1 million single day Page Views were recorded across the three VOA Hausa sites -- Hausa Mobile, Dandalin VOA and Hausa Desktop.

Major news stories are one reason for the soaring page views – celebrated comedian Dan Ibro died Wednesday in the northern Nigerian city of Kano, there were a new series of Boko Haram attacks in Kano and other cities, and the APC, Nigeria's main opposition party, held its primaries. But other factors are at work also.

The record-breaking numbers are further proof of a generational shift among young Africans to digital platforms for their news and entertainment. It is in recognition of this shift that VOA Hausa created Dandalin VOA in February of this year.

A mobile-only platform geared to young men and women, 15 to 25 years old, Dandalin VOA features a programming line-up of lifestyle, music, sports, and news. Also available on Dandalin is a 24/7 live music and news stream that provides breaking news in times of crisis.

Africa presents VOA with one of its biggest opportunities to grow its worldwide audience across all media – especially among mobile-savvy youth who dominate Africa demographically. Nigeria is VOA's largest audience, estimated at over 20 million and growing.

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