Washington, D.C., March 23, 2010 – VOA has unveiled a new website for cell phone users in the Russian Federation’s rapidly expanding web market. The new URL, ru.voa.mobi, automatically adapts to each user’s mobile phone – allowing easy and convenient access to the VOA Russian-language Internet site.
“With Russia’s quickly evolving new media landscape, we are constantly adapting to new realities,” said Elez Biberaj, VOA Eurasia Division Director. “With our new mobile website, we are uniquely positioned to attract Russian users who desire quick and easy access to news and information on the go.”
All of VOA Russian’s rich text, audio, and video content is available through the new mobile site. The service’s LiveJournal.blog (http://community.livejournal.com/golos_ameriki/), which is updated several times daily with commentary and analysis by leading Russian and American experts, is also available. The site compresses media files for a quick download of video and audio. Articles are easy to share on Facebook or with followers on Twitter.
Russia’s mobile web market has expanded rapidly. According to Opera’s “State of the Mobile Web” report, unique users, individuals who have accessed content on a mobile phone, grew 57% from August 2008 to August 2009. The Moscow metropolitan area now has 3G service, allowing more convenient and quicker access for urban residents.
VOA Russian reaches its audience in the Russian Federation and former Soviet republics exclusively through the Internet. Its site offers the latest news as well as insights into U.S. policy and American life and American reactions to events in Russia and the former Soviet Union. The service is also active on Facebook, Twitter, and YouTube.
The Voice of America, which first went on the air in 1942, is a multimedia international broadcasting service funded by the U.S. Government through the Broadcasting Board of Governors. VOA broadcasts more than 1,500 hours of news, information, educational, and cultural programming every week to an estimated worldwide audience of more than 125 million people. Programs are produced in 45 languages and are intended exclusively for audiences outside of the United States.
For more information, please call VOA Public Relations at (202) 203-4959, or e-mail email@example.com.