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New VOA Hausa Show Targets Younger Audiences in Nigeria

Jamila Fagge (Left) and Halima Djimrao-Kane ( Right) host their show, "Yau Da Gobe" in Washington DC.

A new VOA Hausa Service program aimed at young audiences made its debut this week.

Called Yau Da Gobe – Today and Tomorrow in Hausa – the half-hour radio program focuses on topics of interest to young audiences in Hausa-speaking areas of Nigeria and other countries in West Africa.

The show is designed to cover any and all topics that appeal to those between the ages of 15 to 24, from sports and entertainment news to lifestyle issues. The first show discussed modern dating. It also had a sports segment about the top football (soccer) games in Europe.

In addition, Yau Da Gobe has profiles of “young achievers,” people who, though very young, are accomplishing important things. One profile was of a “young achiever” who created a blog that explained how mobile devices and computers work. The show also discussed what inspired him to begin the project.

Hosted by VOA Hausa’s Halima Djimrao-Kane and Jamila Fagge, the show airs on shortwave Monday through Friday at 4:30 pm Nigeria time (10:30 am Washington time). It is also streamed on the Hausa website, and available on mobile devices and podcasts through iTunes and Google Play, and on Soundcloud.

Since it is for a young audience, Yau Da Gobe’s listeners can contact the show the way young people communicate with each other, via Twitter, Facebook, or text messages.