VOA Broadcasting in Serbian
VOA’s Serbian service broadcasts to Serbia and Montenegro, as well as Kosovo and parts of Bosnia-Herzegovina to inform, engage and connect VOA’s strategic audience in the Western Balkans, promoting democratic values, peace and stability, ethnic reconciliation, the rule of law, human and minority rights, and media freedoms, as well as to explain U.S. foreign policy interests and perspectives on regional and global issues. Carried by some 45 TV affiliate stations in Serbia, Montenegro, Kosovo and Republika Srpska in Bosnia-Herzegovina, the service’s TV programs feature original and unique content, including high-profile interviews with U.S. experts and officials, visiting officials and prominent experts and figures in culture and arts from the target area, as well as reports on the Serbian and Montenegrin diasporas in America. In addition to TV programming, the service reaches its audience via its website and social media platforms Facebook, Twitter, YouTube and Instagram. With the local media scene exposed to more penetration by Russian broadcasters, VOA’s Serbian service continues to provide the American angle in reporting on global, as well as regional and domestic issues to its Balkan audiences.
Established: March 1943
Target Area: Serbia, Montenegro, Kosovo, parts of Bosnia-Herzegovina
Weekly Audience: 26.1 percent in Serbia, 30.3 percent in Montenegro
TV Programming: 2.75 hours per week
Programs and additional features available at: glasamerike.net
Programs and Features
Open Studio – A daily 30-minute TV news and information program that provides wide-ranging coverage of developments in Serbia, Kosovo, Montenegro and the wider Balkan region. Open Studio regularly hosts newsmakers from the U.S. and the region. A major focus of programming is on democratic consolidation and ethnic reconciliation. (During the COVID-19 crisis, the service is broadcasting a 15-minute, pre-recorded version of Open Studio Monday-Friday.)
From America – A special, exclusive 15-minute weekly magazine show for N1 TV that provides both original service-generated and VOA TV reports.
VOA Serbian also provides live, interactive reports to Public Service TV Montenegro on U.S.-Montenegrin relations and developments in the United States on Mondays and Wednesdays, special reports for leading independent Belgrade-based N1 TV on science, technology, and medicine on Wednesdays, and on politics and society in the United States on Thursdays. The service provides a regular weekly special report on U.S topics for the Serbian public service broadcaster RTS on Tuesdays.
(Since the COVID-19 pandemic, VOA Serbian has continued to deliver two special/live reports for public service TV Montenegro Mondays and Wednesdays and offers several live or recorded special reports to affiliates in Serbia, independent N1 TV and public service RTS.)