VOA Broadcasting to Pakistan in Urdu
VOA’s Urdu service provides a wide variety of programs on multiple platforms, and is a reliable source of news and information in Pakistan and the diaspora. VOA Urdu broadcasts on TV, medium wave, FM networks, and its website carries live streams of the service’s TV and radio programs, along with special web-only video.
Date Established: May, 1951
Target Areas: Pakistan, including FATA, Pakistani diaspora in the Middle East, Europe, and Urdu-speaking population in India and around the world.
Weekly audience: 7% in Pakistan
TV: 2 hours 8 min. weekly (original)
FM Radio: 1 hour 15 min. weekly
Broadcast programs and additional features are available at: urduvoa.com
Facebook: VOA Urdu
YouTube: Urdu VOA
View 360 – a 25-minute show on AAJ News Pakistan, launched on April 17, 2017. A fast-paced news and current affairs show provides unbiased news and views on U.S.- Pakistan relations, education, science, health, entertainment and the Pakistani diaspora. The show engages analysts and experts from different walks of life. It airs Monday to Friday 7:30 PM on AAJ TV.
Washington Bureau - VOA Urdu actively engages as the Washington Bureau with several affiliates in Pakistan, offering TV packages and interviews via Skype, telephone or satellite. Urdu TV team members regularly appear on the news and talk shows of affiliates to offer updates on the latest developments in the U.S.
Web and Digital Platforms
VOA Urdu’s website www.urduvoa.com provides web and digital exclusive interviews, special features and news. It also includes radio and television content, as well as cultural and social features. In addition, Urdu web is expanding its reach through social media, publishing videos and experimenting with Facebook Live, YouTube Live, Twitter Space, and Instagram. VOA Urdu broadcasts a 15-minute Facebook Live news bulletin Monday through Friday. This news and current affairs broadcast covers events affecting South Asia and the world.
Ain Mutabiq – VOA Urdu’s first digital only women-focused program aims to discuss issues that are considered taboo in Pakistani society, where women bear the brunt of some of the flawed social norms. The title "Ain Mutabiq" is multi-faceted. “Ain” is the first letter in the Urdu word used for a woman and the phrase "Ain Mutabiq" means pertinent, to the point, or appropriate.
The service offers three FM bulletins Monday through Friday. These five-minute bulletins are carried by affiliate FM 100 in Pakistan with an audience of hundreds of thousands every week.